Local Business

Mandurah Home Services SEO Campaign

Coastal Plumbing & Gas · Mandurah, WA · 2025

Local SEO and Google Business Profile optimisation that took a WA trade business from invisible to page one for its money keywords.

+210%
Organic Traffic
27
Page-One Keywords
5x
More Enquiries
Mandurah Home Services SEO Campaign
The challenge

Where they started.

Coastal Plumbing & Gas relied entirely on word of mouth while competitors dominated Google. Their website was slow, their Google Business Profile was unclaimed, and every emergency plumbing search in Mandurah went to someone else.

What we built

Our solution.

We rebuilt the site's on-page SEO around the searches locals actually type, claimed and optimised the Google Business Profile, built consistent citations, and published suburb and service pages backed by a monthly content plan — all reported in plain English.

Local SEO Google Business Profile Content GA4 Citations
The results

What changed.

  • Organic traffic up 210% in six months
  • 27 money keywords on page one, including the map pack
  • Enquiries up 5x — nights and weekends included
  • Ad spend reduced to zero without losing lead volume
★★★★★
“The free audit alone was worth more than what our old agency did in six months. Within a quarter we were on page one for the searches that actually bring us work.”
Daniel Hughes
Director, Coastal Plumbing & Gas
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